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| Business centres in Gurugram |
Business centres in Gurugram have traditionally been
real estate spaces promoted by the hotel industry or international business
centre chains or developed in house by select
real estate developers. These have conventionally been viewed upon as
extensions of the traditional office set up. Though billed on a per seat basis,
the design, layout and infrastructure is reminiscent of the traditional corporate
office with clearly sequestered rooms according to functions. The story had
been progressing well with strong demand till the co-working juggernaut emerged
as a major industry disruptor.
The co-working phenomenon has
compelled the traditional business centre industry to introspect and re-assess
its business model. On the surface of things what hits the average Jo is the
“cool” quotient of co-working spaces. Looking more like cafes, they provide a
vibrant and youthful environment that makes work look like fun. They dovetail
well with the global entrepreneurial movement of start-ups, what with a new one
spawning almost every day. The image of formal offices with staff in stifling
office wear has given way to an air of informality with people in colorful,
casual wear defying all established norms of work ethos. The focus is simply on
the most important aspect-doing their jobs, without any of the associated fuss of
office work.
It was only a matter of time before
this trend hit the market of business centres in Gurugram. Established
players like the business centre chains have had to reorganize and regroup.
They have amended their pitch to clients by trying to consolidate their
position with existing clients and focusing on the value that they have added to
their businesses. They have gone out on a limb to attract corporate tenants by
offering to lease spaces directly from landlords and manage the day to day
operations in response for space pre-commitments. Co- working operators at
their end have been aggressively expanding in and around prime CBD areas in
their bid to establish presence and gather eyeballs.
Hence the gauntlet has been thrown,
the knives sharpened and the bugle sounded! Regardless of which side survives
this duel, one thing remains destined; the consumer, in this case the real
estate occupier, is sure to emerge as a winner. For more details about DLF Cybercity, please log on to http://www.dlfcybercity.com/
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